We reached out to Petro Savych in October 2013. Our goal was to launch sales in the near future, so we wanted to adjust our actions and prepare marketing tools for our sales department. We received a highly professional consultation and a fresh perspective on the market of internet resources within a specific segment. The consultation was structured as both a friendly conversation and a thorough marketing review of all components of our product. Despite offering an innovative product for the Ukrainian food service market, we faced challenges with a portion of our target audience, particularly the management of establishments. They simply weren’t ready for innovations, as they were accustomed to following a standard approach. Additionally, they had a very low level of internet literacy. With Petro’s help, we developed a communication strategy tailored specifically to these audience representatives, which we continue to use successfully today. In terms of communication, Petro is a very positive person who not only offers professional advice but also provides inspiration for the work you're doing.




